KingsCraft Online Brands Private Limited is set to transform the Indian fashion landscape with the introduction of Underrated Club, a premier streetwear fashion brand. Co-founded by Abhishek Teri and Kartik Anand, Underrated Club aims to make a significant impact in the e-commerce and retail sectors by offering streetwear that emphasizes individuality, uniqueness, and authenticity for Indian consumers.
Positioned as an affordable luxury brand, Underrated Club combines bold creativity with premium quality in its diverse collections. The brand's mission is to redefine self-expression through fashion, catering to those who seek uniqueness, comfort, and uncompromising style with their graphic tees and versatile denim.
Abhishek Teri, Co-founder, Underrated Club, said, "At URC we are redefining luxury streetwear by merging timeless elegance with modern urban flair. Our creations are a celebration of individuality, crafted with precision and a deep commitment to quality. We believe that true luxury lies in the details, and each piece we design is a testament to this philosophy. Join us on a journey where sophistication meets street style, and where every garment is a statement of refined taste and bold expression."
Underrated Club's flagship collection, Underrated Originals, showcases the brand's boldness and creativity with seasonal designs, striking graphics, and innovative silhouettes. This collection is designed for trendsetters and fashion-forward individuals who dare to stand out. Another key offering, Underrated Classics, provides timeless wardrobe staples that emphasize versatility and durability, crafted to withstand the test of time and provide enduring style for every occasion.
Currently operating through its online platform, Underrated Club offers a seamless shopping experience via its user-friendly website. The brand plans to expand its presence on leading e-commerce platforms and is exploring opportunities to establish a physical presence through strategic partnerships with retailers, pop-up stores, and flagship stores in key metropolitan cities.
Kartik Anand, Co-founder, Underrated Club, said, "India is home ground for us and we are extremely bullish and confident about the prospects of the developing economy of our country. URC brings a unique take on fast fashion-forward dressing and it will continue to evolve keeping the youth and younger customers in mind.” He adds, “URC is ready to unleash our initial collection and various other ranges in the coming months. We are working on bringing other elements of fashion into our portfolio of products."
Underrated Club is dedicated to catering to the streetwear fashion market in India and beyond, focusing on innovation, collaboration, and conscious consumerism. The brand aims to empower individuals to express themselves boldly, setting the stage for a future where style and individuality intersect.
Reference : https://www.indianretailer.com/news/retail-india-news-indias-streetwear-market-grows-launch-underrated-club
